This interview is with Brian Marks of a company called Barking Snail. It is a subsidiary of Tampa-based Irvin International which is a leader in the market for outdoor billboards.
Clearly the technology for outdoor billboards has evolved only slowly, but is now moving toward electronic displays. Irvin International formed Barking Snail to get started in the market. So far the subsidiary is focused on indoor signs as opposed to outdoor billboards. In this video Brian demonstrates a number of touch screen applications including one that permits customers to get started with an ordinary computer display.